Heritage at centre of P.E.I. tourism: report
Last Updated: Thursday, July 22, 2010 | 11:49 AM AT
CBC News
Ninety one per cent of visitors to P.E.I. visit a historic site, museum or art gallery, according to a new report from the Tourism Research Centre at UPEI.
'The gratifying thing, I think, is the high level of quality which the visitors have experienced.'— Harry Holman, Department of Tourism
More than 3,000 people were interviewed for the study. The most popular sites were the Green Gables national historic site, Lucy Maud Montgomery's Cavendish home, the Confederation Centre Art Gallery and the Lucy Maud Montgomery birthplace.
Visitors were also asked to rank Island museums and historic properties. The Public Archives of P.E.I. ranked as the highest quality attraction in the province.
"This really confirms, and it's the first time that we have Prince Edward Island data confirming, that cultural tourism is a really significant part of the Prince Edward Island economy," said Harry Holman, director of culture, heritage and libraries with the Department of Tourism.
"The gratifying thing, I think, is the high level of quality which the visitors have experienced. And their recognition that all across Prince Edward Island there are cultural activities and museums, heritage attractions which are of interest."
Holman said many provincial sites not commonly visited received very good ratings. The tourism research can be used to develop new strategies to get more people into those provincial heritage facilities.
One idea might be putting together a brochure or guidebook that points out all the heritage attractions in the province, Holman said, including detailed information on things like self-guided walking tours.
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