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Chuck Bridges of Atlantic Lotto says the controversy was the result of a misunderstanding. (CBC)Following controversy over the rebranding of Charlottetown's casino, the Charlottetown Driving Park will be keeping its historic name.
Representatives of Atlantic Lottery Corporation, who last week proposed renaming P.E.I.'s two main tracks to Red Shores Racetrack and Casino and Redshores at Summerside, said Friday the public outcry was the result of a misunderstanding.
"The new name will be Red Shores. [That] is the big brand, which is going to help promote the province of Prince Edward Island, harness racing, the casino and dining," said Chuck Bridges, vice-president of stakeholder relations for Atlantic Lotto.
"But we are also going to recognize the historic significance of the two properties, one here in Charlottetown and one, of course, in Summerside."
The facilities will be called the Red Shores Racetrack and Casino at the Charlottetown Driving Park and Red Shores at the Summerside Raceway. The name for the Charlottetown Driving Park goes back 120 years. Atlantic Lotto waited throughout the week-long controversy before announcing it was always its intention to keep the historic name.
Atlantic Lottery officials met with representatives of the Island's harness racing community Friday to explain their rebranding of the two racetracks, and they seemed pleased with the plans.
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