A young woman from Souris, P.E.I. who began a Facebook group that was against the fashion industry's definition of beauty has won a pageant.

Heather Ross, 18, was crowned "Queen of the Furrows," an annual pageant that takes place at the Dundas Agricultural fair. The contestants sport evening wear and are asked impromptu questions, but in a unique turn they must also exhibit a high degree of skill riding a tractor, and plowing.

"Most of the girls don't know how to ride a tractor until the day before, when we get training. It's the most Island thing possible," said Ross.

Ross started a Facebook group called "Beauty versus Industry" earlier this year, which encourages members to define beauty in their own terms.

There's no contradiction between her fashion industry campaign and being crowned Queen of the Furrows, she said.