Charlottetown Transit receives national award
Last Updated: Monday, June 18, 2007 | 2:53 PM AT
CBC News
A program for increasing ridership on Charlottetown's buses has earned the transit system a national award.
Forty transit systems from across Canada were in the running for the outstanding achievement award from the Canadian Urban Transit Association. Charlottetown Transit Manager Bobby Dunn said the award is for increasing ridership through partnerships or sponsors.
"We did a partnership with Queen Charlotte junior high school called 'Go-for-Green School Concept' and we also had Staples [an office supply retailer] involved and the food bank," Dunn said.
"We did a partnership, trying to get the band students during their extra curricular activities to use the transit system, and they did. And that to us accomplished what we were trying to do."
Each time a student rode the bus their name was entered in a draw for prizes. In addition, the transit service gave 25 cents from every student fare back to the school and another 25 cents to the local food bank.
Dunn said this is one of several initiatives to increase ridership, which has grown rapidly since the transit service was launched in the fall of 2005.
In December 2005, Dunn said, 6,000 people rode the transit system. That peaked at 11,500 in January of this year, and has been running at more than 10,000 since, breaking 11,000 again in May.
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