It's being called mob morality, a trend that catches some by surprise, and is costing others plenty. Many people are realizing punishment in the form of online shaming can come from even the simplest post on Facebook or Twitter.

Island Morning's social media panel talked about the trend, and whether there's a way to stop it on Wednesday morning. Beth Johnston is a former journalist  now working in corporate communication for the Government of P.E.I., Bonnie Stewart studies social media as part of her work with UPEI's faculty of education.