Sobeys has apologized to the Multiple Sclerosis Society for throwing fundraisers selling flowers out of one of its P.E.I. stores over competition concerns.

'It's crucial we get the visibility out there.' — Sara Cowan, MS Society

Every year the P.E.I. chapter of the MS society sells Mother's Day carnations all over the Island. It's the group's main fundraiser. This year the society asked for, and received, permission from Sobeys head office in Stellarton, N.S., to sell carnations on Sobeys premises throughout P.E.I.

But when volunteers arrived at the Allen Street Sobeys in Charlottetownlast Thursday, they were asked to leave, and told not to come back.

Sara Cowan of the MS Society told CBC News it was disappointing to lose such a high traffic area.

"It's crucial we get the visibility out there, and as people are walking around right before Mother's Day," said Cowan.

"It's a wonderful opportunity to really sell our product and it works well."

Cowan said volunteers were told Sobeys didn't want their flower sellers on the premises because Sobeys also sells flowers at that location.

Sobeys head office told CBC News the manager of that store made a mistake, and the MS Society is in fact welcome at all Sobeys locations.

"We are letting the Multiple Sclerosis Society know that they are welcome indeed to come into our stores and we are certainly apologizing for the miscommunication that has taken place," saidJill Thomas Myrick of Sobeys Atlantic.

In addition to apologizing in person, Sobeys has made a $250 donation to the P.E.I. chapter of the MS Society.