Notifications

Porktoberfest boosts restaurant business

The second annual P.E.I. Porktoberfest wrapped up Thursday night, and organizers say the event attracted more business for Island restaurants this year.

The second annual P.E.I. Porktoberfest wrapped up Thursday night, and organizers say the event attracted more business for Island restaurants this year.

People are taking about Island pork.- Melody Dover, Fresh Media

More than 30 restaurants, spread across the Island from Summerside to Georgetown, took part in the October promotion to encourage more people to eat Island pork. Each restaurant featured its own special pulled pork sandwich.

Melody Dover, president and creative director of Fresh Media, said while the final numbers are not in yet, there has clearly been an increase in demand over last year's campaign.

"There was one restaurant we were speaking with yesterday and as of last week they had sold 600 of the Porktoberfest sandwiches," said Dover.

"The restaurants are getting more traffic in their doors. People are taking about Island pork."

Dover said some local markets have actually been running out of certain pork products.

The winning sandwich and chef, decided by an online vote, will be announced next week.

For mobile device users:How many Porktoberfest sandwiches did you try?

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.