Meetings are being held across Prince Edward Island over the next few weeks that could help shape the future of the tourism industry on the island.
The Tourism Industry Association of P.E.I. has been working on a three year strategy and a task force was struck earlier this year.
Since then, committees have been looking at how to attract more visitors and tourism dollars, governance issues within the association itself, and how to take more financial control over the industry.
“We can't count on government for the dollars anymore,” said Elaine Thompson, president of the association.
“So we have to come up with alternate solutions to that. This is why there is a need for industry led tourism dollars, and the need for the new direction and governance and a business case.”
Over the next two weeks, members across P.E.I. will get a chance to hear recommendations for change and give feedback.
The first meeting will be held on Monday in Montague
An updated report from the task force will be delivered at the association's annual meeting at the end of November.