With few problems experienced at Sunday's Black Eyed Peas concert, Tourism Minister Philip Brown isn't ruling out more concerts to help struggling tourism operators.
Direct benefits from the concert were easy to see. One food vendor sold 2,000 pizzas during the 10-hour event.
"Economic spinoff from these events is huge," Brown told CBC News.
"There's a lot of benefit to it. I think the Entertainment Centre [at the Charlottetown Driving Park] is capable of doing that. In the future we hope that these events are possible. They certainly bring a lot of attention to Prince Edward Island and to our tourism product."
Brown told CBC News he attended the concert on Sunday with his wife more out of curiosity than anything else.
Concert promoters were expecting 20,000 people at the event, but only 15,000 advance tickets were sold. Fine weather on the day of the event may have been a factor in the sale of 3,000 more at the gate.
Few security problems
Police said the concert went as well as could be expected. There were some arrests made under the Liquor Control Act, an assault charge and there were several noise complaints.
There were some tense moments. Sound cut out three times during the Black Eyed Peas performance, but the crowd did not get overly upset.
"In events like this you have your pushing and shoving and you have your assaults and you have your people drinking and things like that," Charlottetown police Chief Paul Smith told CBC News.
All 65 members of the Charlottetown police force were on duty for the concert.