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'There's a tremendous amount of people that can't afford the current minimum delivery,' says Jeff Mellish. (Stephanie vanKampen/CBC)

The owner of a new business that will deliver as little as 100 litres of heating oil in eastern and central P.E.I is surprised by how much interest he has generated in just a couple of days.

Feasible Fuels owner Jeff Mellish has attracted more than 300 likes to the Facebook page he launched on Saturday.

"It's definitely more than we thought it was going to be," said Mellish.

Other Island fuel companies have said a little under 400 litres is the smallest delivery they can make, because of the costs of trucking the fuel.

"There's a tremendous amount of people that can't afford the current minimum delivery that's offered by most companies," he said.

"They have to find another way to heat their homes. And I just think there should be a way to provide that oil to them."

Mellish plans to cover the area from Charlottetown to Montague. He believes with set deliveries to certain places on certain days, he can control the delivery costs and afford to make the smaller deliveries.

Customers will have to match his schedule.

"I will only be in say, the Stratford area, on one day a week, and if you want fuel then you'll have to get fuel on that one day," he said.

Feasible Fuels will only accept payment on delivery, either by cash or debit.