Jack Frost Festival returning to Charlottetown

The Jack Frost Festival will return this winter, Charlottetown officials confirm.

Confederation Bridge signs on as major backer, event organizer

The Jack Frost Festival provides an economic boost in the middle of winter. (CBC)

The Jack Frost Festival will return this winter, Charlottetown officials confirm.

The popular children's festival did not happen last year because no one stepped forward to take it over after Tourism Charlottetown disbanded.

There have been a number of groups working for months now to ensure a festival comeback, said Wayne Long, events development officer with the city.

"Absolutely the festival will be back on the calendar. I say that with great excitement," said Long.

The Confederation Bridge has come forward not only as the major financial backer, but as the event organizer, said Long.

The festival is a huge economic boost to the city in the middle of winter, he said.

"An event like this can certainly stimulate economic and tourism prosperity. Over the years the event has ranged anywhere between $1 million to $2.5 million in terms of economic impact and well over 10,000 to 14,000 participants. So it has a huge impact on our community and brings our city to life in the midst of winter."

Confederation Bridge officials will announce the schedule and events sometime in the next few weeks, said Long.

The exact location hasn't been determined, but Long expects it will be at the Charlottetown Event Grounds on Grafton Street.

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