Jack Frost Festival makes successful return
Charlottetown's Jack Frost Festival returned over the weekend after a one-year hiatus, to the delight of many families that travelled to P.E.I. to attend the event.
The festival was an annual event run by Tourism Charlottetown for eight years, but that group got out of event planning, and there was no Jack Frost Festival in 2013.
That left the city without a winter tourism event. In November, Confederation Bridge announced it would take charge of the event this year.
"There really was a void the end of February when the festival was lost, and we just felt that we had a duty, we had the means to do it," said organizer Laurel Lea.
"This is a way for people to get out in the middle of winter, it's a way to drive tourism in a period when tourism really doesn't exist."
Confederation Bridge estimates about 40 per cent of the families that attended the weekend event came from off-Island.
The festival cost about $250,000 to put on, and Lea said it will likely break even, which is all Confederation Bridge was looking to do. The company is considering sponsoring the festival again next year.