The Ice Bucket Challenge has brought a steady flow of donations to the ALS Society of P.E.I., says the group's president.
Cindy Warren says she's received as many as 30 donations a day in the past few weeks thanks to the challenge, in which participants dump a bucket of ice water on their heads, post the video online and challenge three other people to do the same within 24 hours or make a $100 donation.
What began among professional golfers as away to draw attention to the disease, the challenge has become a social media phenomenon across North America that has brought in millions of donations toward the cause.
"We are so overwhelmed with the response to the Ice Bucket Challenge. It's huge for us. People must be checking it out, what ALS is, because they are so willing to donate," said Warren.
"They're all doing the challenge which creates more awareness for the next person and we're hoping to get our wish list in place and that we can replace some of our equipment."
Warren hopes to use some of the donation money to buy a breathing machine for local clients.
Although Warren is not yet sure how much money has been raised locally, the challenge has brought in more than $10 million nationally — 109 per cent past the original fundraising goal.
ALS is also known as Lou Gehrig's disease. Amyotrophic lateral sclerosis is a progressive neurodegenerative disease affecting the brain and spinal cord. There is no cure and only one medicine to slow its progress has been approved.
For mobile device users: Have you participated in the ALS Ice Bucket Challenge yet?