Cyclists have flocked to P.E.I. for the first Gran Fondo to be held in Atlantic Canada.
The three-day event features experiences for riders of all abilities and includes timed events, hill climbing and a general ride.
Cyclists will get to see much of the Island, with the longest ride being 150 kilometres long. Jeff Douglas of CBC's As It Happens is the celebrity rider for the Gran Fondo.
"There is a huge social aspect to it," said Douglas.
"And there is just the aspect of, particularly in a place here like Prince Edward Island, it's such a beautiful, beautiful place. To just be out and to be on a machine that puts you out in the air and you can smell the ocean and you pass through the landscape a little more slowly and you get to appreciate it a little more deeply."
The goal of the Gran Fondo events is to offer both competitive and recreational cyclists a chance to ride together in a less competitive atmosphere.