Hopeful entrepreneurs filed into CBC's office on University Ave. in Charlottetown Friday, hoping to be the next company featured on the hit TV show Dragons' Den.

The show was on the Island for its yearly visit to hear from those who believe they have a chance to impress the investors with their product.

"Turnout was great, we got more people than we expected," said producer Stephanie Quilligan.

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Dragons' Den producers listen to pitches at the P.E.I. auditions. (CBC)

"We had a couple of characters for sure, which you always do in smaller regions," she added. "It's nice to have a variety of a successful business that's being going for years, and a brand-new startup kind of business. So we definitely had a mix."

Michael Power brought his business idea for sea vegetable products to the auditions, pitching their benefits to the producers.

"What we have is a naturally organic occurring product from the Island, which is sea vegetables, and we've created three products from that," said Power.

"We have a naturally organic fertilizer, we have a pet food, and we also have a salt substitute."

All those who came to the auditions were heard, with each pitch lasting about an hour.

Even an appearance on the show can be a huge boost to a company, whether the dragons like you or not, said Power.

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Michael Power pitches the benefits of his organic sea vegetable products to Dragons' Den. (CBC)

"Ultimately whether they decide that your product is too expensive for them to invest in, or it's just not exactly what they're looking for, it gives you that exposure across Canada of what you have," he said.

"So it's an extremely critical program if you are able to get on to it."

The competition is stiff though; the producers will travel to 33 Canadian cities and usually hear 3,000 to 4,000 pitches before they choose the next lucky few for the program.

Dragons' Den is going into season 11 on CBC-TV. It airs Wednesdays at 8 p.m.