Without good weather this summer, it could still be a rough year for tourism operators in spite of all the money spent marketing the 150th anniversary of the Charlottetown Conference.

Don Cudmore

When the weather is poor it's difficult to entice tourists to stay an extra day on Prince Edward Island, says Don Cudmore, executive director of the Tourism Industry Association of P.E.I. (CBC)

Don Cudmore, executive director of the Tourism Industry Association of P.E.I., told CBC News marketing can attract visitors to the Island, but good weather will be needed to get them to stay.

"All the marketing in the world, because of our proximity to our major markets like New Brunswick and Quebec, you can do whatever you [want], you can spend as much as you want, but if you have poor weather, it's very difficult, if you get them there to keep them here an extra day," said Cudmore.

One of PEI 2014's official goals is to increase tourism visitation and revenue in 2014 by five per cent.

2014 is a celebration of the Charlottetown Conference, the 1864 meeting that launched the talks that led to Confederation.

Cudmore said early signs are good. Advance bookings, including those for conventions, are up and it looks like American markets are bouncing back after a slight dip in the Canadian dollar.