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Crying baby education campaign launched

The P.E.I. government launches a campaign for parents about what is normal crying in a baby, and how to deal with it.
The P.E.I. government aims to educate parents about what is normal crying in a baby. 1:59

The P.E.I. government launches a campaign for parents about what is normal crying in a baby, and how to deal with it.

The government has partnered with the Purple Crying program for a series of ads.