People watching five episodes of the popular W Network show Come Dine with Me that were shot on P.E.I. are going to want to visit the province, says the show's producer.
The province spent $30,000 to bring the show to the Island. The reality show pits five contestants against each other in a battle for who can host the best dinner party.
The show normally films in Toronto, but came to P.E.I. last week to shoot. Producer Amy Hosking said her team took advantage of being out of the city.
"When we shoot in boring old Ontario, we don't do scenics," said Hosking.
"Come Dine with Me PEI, we want to show people the beauty of it — the lighthouses, the wharfs."
Come Dine with Me attracts 1.5 million viewers a week. Tourism Minister Rob Henderson said attracting the show to the Island was a bargain relative to the cost of buying advertising.
"To get that kind of exposure, it's pretty hard to beat that opportunity," said Henderson.
Hosking said the five Island contestants, who can't yet be named, did a great job of showing off the province's food culture.
"One of our participants went out to an organic farm and, you know, the vegetables were picked right then and there," she said.
"It's just great and I think people will get a sense of the food and the culture of P.E.I."
Come Dine with Me P.E.I. will air some time in February.