The future owners of the two Empire Theatres on P.E.I. will honour outstanding gift cards and coupons after the sale is complete. Cineplex Entertainment is in the process of buying 24 Empire Theatres in Atlantic Canada.
Cineplex says it will honour coupons for up to six months. Empire gift cards will have no expiry date.
"Gift cards and gift certificates from Empire Theatres, there really is no need for concern," says Mike Langdon, director of communications at Cineplex.
"We intend to honour them. We want to make sure that our guests have a good experience, so that's really our goal."
Langdon says it's premature to comment further until the deal closes between Empire Theatres and Cineplex.