People in the eastern P.E.I. town of Montague don't have to drive to Charlottetown to catch a movie anymore.
Lane's Riverhouse Inn started showing movies last weekend and the owner told CBC News interest has been overwhelming.
Nikki Pike and her four-year-old daughter Candice took in a matinee this weekend.
"It's something great for people in Montague to do," said Pike.
"There's not a whole lot to do in Montague, especially in the winter time, so it's definitely a great place for families to get together after a long week at work."
Pike said it's also more affordable than driving about 40 minutes to Charlottetown.
Hotel owner Robert Jay decided to get a public performance licence for the hotel to make use of the media room when it's not being used for conferences. Judging by the crowds on the second weekend it is a popular decision. Jay said the Friday night show sold out fast.
"It was tremendous," he said.
"We sold out in the first half hour and we turned away a few, so much we put on a second showing at 9:30."
The new Montague cinema seats 85.