People in the eastern P.E.I. town of Montague don't have to drive to Charlottetown to catch a movie anymore.

Lane's Riverhouse Inn started showing movies last weekend and the owner told CBC News interest has been overwhelming.

Nikki Pike and her four-year-old daughter Candice took in a matinee this weekend.

Montague cinema

The popcorn has been flowing when the movies are on at Lane's Riverhouse Inn in Montague. (CBC)

"It's something great for people in Montague to do," said Pike.

"There's not a whole lot to do in Montague, especially in the winter time, so it's definitely a great place for families to get together after a long week at work."

Pike said it's also more affordable than driving about 40 minutes to Charlottetown.

Hotel owner Robert Jay decided to get a public performance licence for the hotel to make use of the media room when it's not being used for conferences. Judging by the crowds on the second weekend it is a popular decision. Jay said the Friday night show sold out fast.

"It was tremendous," he said.

"We sold out in the first half hour and we turned away a few, so much we put on a second showing at 9:30."

The new Montague cinema seats 85.