Charlottetown hopes to score with sports tourism
Industry worth about $40 million to capital's economy
Charlottetown officials are cheering on a heavy roster of sports tourism this season.
The city is playing host this year to a number of regional, eastern Canadian and national tournaments. They include the senior and master men’s fast pitch Canadian championship and the under 14 BMO national soccer championships.
“To have eight national events in one year for a small city such as ours is substantial. In fact, we had an opportunity to host some more and we encouraged organizations to look at other years to help us kind of balance out the year that we're having,” said Wayne Long, the city’s events development officer.
He said sports tourism is worth about $40 million to the local economy.
Long notes Baseball Canada and Softball Canada are also both holding their annual meetings in Charlottetown this year.
Sports tourism has grown in Charlottetown under the SCORE Initiative. The program began in 2006 and draws first-time sporting events to the city by helping teams book venues and rooms.
Over the last six years, sporting events in the capital city have almost doubled annually.