Ceridian Canada will open what it calls a "centre of excellence" in Charlottetown in May, bringing 40 jobs initially, a number it hopes will increase to 100.

'Starting salaries are probably $40,000, $50,000.' — COO Dave MacKay

The company offers human resources consulting, including general services like payroll management— which it does for 40,000 businesses in Canada— training, and more specialized ones such as trauma counselling. At a news conference Tuesday, chief operating officer Dave MacKay took exception to the suggestion the office would be another call centre.

"Call centre? I mean my employees would be very upset with you if they were called call centre employees," said MacKay.

"These are highly skilled.… Thestarting salaries are probably $40,000, $50,000. I mean, I don't consider those to be call centre-type jobs."

The company is eligible for the province's innovation and tax credit program, incentives worth up to $3 million.

The province also has an agreement with Ceridian to provide training and skills development services for provincial civil servants.