A new beer will be brewed for the 150 Hour Jam, a live music marathon being held during East Coast Music Week in Charlottetown next week.
The beer called Red Eye PA is made by Barnone Brewing of Rose Valley.
"What we're doing here is more about a party for the community, which people love. It's the monster ceilidh of the year for the whole Island community — the only one-week-long showcase with its own beer and 300 or so musicians," said Campbell Webster, organizer of the 150 Hour Jam.
The 150 Hour Jam starts Tuesday at Baba's Lounge in Charlottetown.
East Coast Music Week runs April 2 to 6.