A bartender at Hunter's Ale House in Charlottetown has begun his challenge to break the Guinness World record for longest bartending shift.

Phil Gallant began working a shift at 10 a.m. Wednesday and doesn't plan to stop until 2 a.m. Sunday. Gallant gets the opportunity because it is East Coast Music Week in Charlottetown. As part of the celebrations normal closing hours for bars are suspended. Hunter's is one of several that will be open 24 hours a day.

The current bartending record is 111 hours, set by Ruth Brands of Belgium in 2012.

Gallant said he was so nervous he didn't sleep very well Tuesday night. He's hoping some of the music being played at Hunter's in connection with the ECMAs will help keep him awake.

"I'm an extremely stubborn person and I will not quit," said Gallant.

"Late night it's not going to be a problem trying to stay up..I won't be tired at all because you just feed off the music and there is going to be so much energy around. It's just like during the days and the down periods that are going to be the most difficult where I will start to feel it."

Gallant is dedicating his effort as a fundraiser for the Queen Elizabeth Hospital Foundation.

There will be fundraising breakfasts at Hunter's and a big donation box is at the bar. Donations can be also be made online.