Municipal councillor Rob Lantz. (CBC)

Anyone looking to open a home-based businesses in Charlottetown will once again be required to purchase two newspaper ads.

Charlottetown city council voted Monday night to reinstate the need to buy classified ads, after voting to eliminate the rule last month.

Council believes advertisements are a way to let people know about a potential new business in case there is opposition.

Previously, the city scrapped the rule to save home-based entrepreneurs the $300 cost of the newspaper ads. Many of the businesses are small accounting offices, massage therapists or hair salons.

Councillor Rob Lantz said he's opposed to the mandatory classified ads.

He said there are better, cheaper ways to advertise.

"I think in P.E.I., word of mouth is probably the most efficient form of communication. And we've found when there is opposition to these applications it spreads through the neighbourhood very, very quickly and we hear about it from many, many people," he said.

Lantz said letters already go out to homeowners within 100 metres of a proposed business.

He suggested the city pick up the tab for the newspaper ads.

Council decided to go behind closed doors to discuss that resolution before taking a vote.

No word on when that vote will take place.