A new campaign designed to help low-income families in Charlottetown with the cost of school supplies helped out 100 families this week.

The United Way, Staples, Murphy's Pharmacies and the Upper Room Food Bank worked together on the campaign. Food bank manager Mike MacDonald said the families received some supplies and a $40 gift card.

"Everybody likes to have a couple of new things going back to school, whether it be that new backpack or sneakers or new binders, and they were quite excited," said MacDonald.

"It was a $40 gift card so it's a good amount of supplies that they can buy with that."

Financial donations can still be made at Staples for the gift cards, and supplies can be dropped off at Murphy's Pharmacies or at the food bank.