Conservatives are finally getting to use their high-tech war room in a campaign.

The party unveiled the sprawling facility in April of last year.

It's in an industrial park on the outskirts of Ottawa — far away from media offices, but kitted out with high-tech communications gear and their own TV studio.

This morning two members of cabinet, Jason Kenny and Lawrence Cannon, summoned reporters to the war room for an early news conference.

They unveiled the latest in a long series of ads attacking Liberal Leader Stephane Dion.

The pre-dawn media sessions are an attempt by the Conservatives to get a jump on the opposition and control the daily news cycle — but it might not work quite as planned.

Only two media outlets were present this morning: CanWest and the CBC.

— James Fitz-Morris