After this morning's campaign event by Stephen Harper in Kitchener, Ont., the journalists traveling with his tour were ushered to a quiet place to go think deep thoughts, write their reports and re-energize.

Cut to an empty corner of a parking lot by a giant mall, where the view from the parked media bus was Sears to the front, WalMart to the right, elevated highway to the rear, and another bus to the left. The meal? Swiss Chalet (mix of white and dark meat with salad and Heinz balsamic dressing). Tim Hortons coffee was rumoured to be en route.

Onto the bus bounds a top-ranking Conservative campaign worker who smells the chicken, surveys the vista and happily blurts out (tongue firmly in cheek) "It doesn't get any more on-brand than this!"

— Paul Hunter