It takes three ministers of the government to announce a website? Reporters were dumbfounded by the overabundance of ministerial power to launch a website for safer consumer information. Not one, not two, but three ministers walked into the basement bunker room at the health department this morning in Ottawa. Tony Clement, Minister of Health, Agriculture Minister Gerry Ritz and Minister for the Wheat Board Christian Paradis took up their positions behind the huge basket laden with fresh apples, broccoli and parsley, props for the photo op.

This room was the regular briefing centre during the SARS crisis a few years back. It's an unlikely room in the basement of an office building and is used to get information out to the general public about any health crisis. It is small, cramped and a challenge for live coverage by the networks.
By the way you can read about getting healthy, getting active and quitting smoking here.

Yes it took the three of them to announce it.