Celebrity chef's magazine published by Ottawa company
Jamie Oliver's smartphone app also created by Ottawa's idoodlemedia
CBC News
Posted: Nov 9, 2012 9:43 AM ET
Last Updated: Nov 9, 2012 2:23 PM ET
An Ottawa company is the publisher of a new magazine and the creator of a new smartphone app for celebrity chef Jamie Oliver.
The Ottawa tech company idoodlemedia inc. has created a smartphone app to run with the print magazine. (Jamie Long/CBC)The magazine, Jamie: making you a better cook, will hit North American newsstands next week after being adapted from the original magazine already published in the chef's native Britain.
The North American magazine will feature articles on such Canadian topics as Nova Scotia cuisine. It will also change metric measurements, such as millilitres, to imperial measurements for American readers.
The company, idoodlemedia inc., also has to change British words to their North American equivalents, such as changing "gammon" to ham.
The publisher, Robert Sowah, said his company was first involved with the magazine when it created an interactive smartphone app for it, which also launches this month. The print magazine came later as a dual project.
"You don't see many of these global brands come up for an opportunity like this and you certainly don't see many of them in Ottawa," Sowah told the CBC's Kate Porter.
"So the fact we can take something and turn it into the centre of North America … it feels great."
The app will show Oliver's popular recipes and link to grocery stores that sell the featured ingredients.
Share Tools
Latest Ottawa News Headlines
- Canada Post tells residents that junk mail is useful
- Some Ottawa residents received letters from Canada Post asking them to consider accepting flyers and coupons. more »
- Senators top line reunited for Game 5 against Penguins
- The Ottawa Senators have done the unthinkable all season long and they will try to continue overcoming adversity tonight against the Pittsburgh Penguins. Dan Séguin previews Game 5 in Pittsburgh with the Sens down 3-1 in the series. more »
- Toronto Mayor Rob Ford denies crack cocaine allegations
- Toronto Mayor Rob Ford has vehemently denied allegations that he was seen on a cellphone video smoking what appeared to be crack cocaine. more »
- Ottawa Race Weekend road closures
- There are several temporary road closures in the city during Ottawa Race Weekend. more »
Must Watch
Top News Headlines
- Washington police blame bridge collapse on Alberta trucker

- Washington State police say an Alberta trucker was responsible for hitting a steel beam precipitating a bridge collapse on one of the busiest routes in the American northwest. more »
- Royal Bank pledges not to outsource jobs for cash savings
- Royal Bank has promised it will never outsource a Canadian job to a foreign worker solely to save money. more »
- Canada ranks 3rd last in paid vacations
- Canada ranks third last among economically advanced countries in the amount of paid vacation time it guarantees its workers, a new U.S. study indicates. more »
- Group calls for probe of Tory database used in election robocalls
- The Council of Canadians is calling on the Conservative Party to make a list of everyone who had access to its electoral database during the last federal election and turn the information over to the RCMP and the commissioner of elections. "Anything less at this point would be a coverup," the council said in a press release Friday. more »
Most Viewed/Commented
- Train travel back to normal after fatal crash in eastern Ontario
- Orleans man dies from stabbing injuries
- Hutt changed story, said he burned wife accidentally
- The Ottawa Senators love their dogs
- Ottawa Race Weekend running tips
- Reopen casino debate, Ottawa councillor urges
- Fire destroys 100-year-old barn near Kemptville, Ont.
- Mike Duffy says he wants to give Canadians 'the whole story'
- Woman pleads for help after daughter kidnapped in Haiti

