Family, friends and classmates are mourning a 14-year-old Ottawa girl who died in a rollover near Watertown, New York, on Sunday.

Carine Rabay was a Grade 8 student at Frank Ryan Catholic Intermediate School. Her friends are spreading the word on social media to wear pink Tuesday in her honour.

School principal John Pedari wrote in a letter to parents on Monday that students and staff are in shock over the loss. 

Carine Rabay fatal crash scene Watertown, New York,

WWNY TV shot this footage of the crash site near Watertown, New York, on Sunday. (WWNY TV)

"Many students spent the afternoon consoling each other," he wrote. "It is important over the next days and weeks to continue to talk with your son/daughter about this loss. All people grieve differently. As a school community, we will continue to provide individual and/or group support should your son/daughter require it." 

The Ottawa Catholic School Board also issued a statement, saying the school community is praying for Carine and her family.

The girl was travelling with four family members on Interstate 81 at around 4 p.m. on Sunday when their SUV went off the road, struck a guardrail and rolled down a steep embankment, New York State Police said.

Carine, who was not wearing a seatbelt, was ejected from the SUV and pronounced dead at the scene.

A 44-year-old woman and nine-year-old girl were airlifted to hospital in Syracuse. The 50-year-old driver and 77-year-old front-seat passenger were taken to hospital for treatment and later released.