The LCBO is warning customers about what it’s calling an unauthorized promotional sale of liquor store gift cards.

On Thursday, Ottawa-based company Your City Deals sold $50 LCBO gift cards at half-price on its website, a prohibited endeavour according to the LCBO's media relations coordinator, Heather MacGregor.

"There aren't any websites that are authorized to sell our gift cards," MacGregor told CBC. "The only website that is authorized is our own."

But the company, Your City Deals, says it's not selling the LCBO gift cards, rather it's purchasing them as a company and then offering them at a discount rate to new customers.

"We're providing an incentive to our customers to join our site, by buying an LCBO gift card at half price," said Michael Bailey, vice president of Your City Deals.

This is not the first time Your City Deals has made the news: at the beginning of November, after they were unable to make good on a deal offering half price gas cards for Petro-Canada stations, hundreds of refunds were issued.