Mayor Mike Savage's Brad Pitt impersonation appears to have paid off, as Halifax won a contest to have a city street repainted.

Savage starred in a YouTube video pushing Halifax's case to win Main Street Matters, a competition among 100 North American communities vying to have paint company Benjamin Moore spruce up a street.

"The toughest thing is the constant comparisons to Brad Pitt," Savage said in the June video. "I know what you're thinking. But the camera adds 10 pounds, and we're using a bunch of cameras."

Pitt's philanthropic organization Make It Right was involved in the contest.

Halifax won the online vote. The city earned a fresh coat of paint for three blocks of "main street."

"The people of Halifax deserve credit for getting behind this fun contest and bringing out a winning vote. Now we can look forward to voting again for our main street," said Savage on Monday.

HRM created a short list of potential streets and wants citizens to vote for a winner.

The streets in the running are:

  • Agricola Street
  • Argyle Street
  • Barrington Street
  • Birmingham Street
  • Blowers Street
  • Herring Cove Road
  • Main Street
  • Portland Street
  • Queen Street
  • Quinpool Road
  • Sackville Drive
  • Spring Garden Road

HRM is taking votes until July 19.