Kashmala Fida was last seen on July 10. (Truro Police Service)

Truro police are asking for the public's help in finding a 21-year-old University of King's College student who has been reported missing by her parents.

Kashmala Fida was last seen Tuesday at 8:30 a.m. when she dropped her mother off at work at the Colchester Regional Hospital in Truro.

The vehicle she was driving was later found in the parking lot of the hospital. Fida had an appointment at the hospital but didn't make it there, said Truro police Insp. Rob Hearn.

Hearn said there's no evidence of foul play, but police are trying to help concerned parents.

"She was due back after supper — which is her normal routine — and they wanted to advise us that she hadn't returned and were concerned about her," he told CBC News.

"The file is with our major crime unit but that doesn't necessarily mean it is a major crime."

Hearn said police are using the Criminal Intelligence Service Nova Scotia system to email a province-wide alert advising officers to be on the lookout for Fida.

News of Fida's disappearance spread quickly across social media sites on Wednesday. Many people shared a YouTube video of Fida talking about her volunteer work with the Red Cross and Roméo Dallaire's Child Soldiers Initiative.

"She's a very outgoing person who trusts people and if there was something going on, then I think that she would absolutely talk to somebody about it," said Stephanie Duchon, the students' union representative for the University of King's College Board of Governors.

"There's been a big outcry on Facebook and Twitter. We're all very concerned."

Fida is described as five feet seven inches tall, weighing 128 pounds with shoulder-length hair. She was last seen wearing blue jeans and a white top.

Anyone with any information on her whereabouts is asked to contact the Truro Police Service.