Nova Scotia Premier Rodney MacDonald says he's not worried about a magazine designed to lure Atlantic Canadians to job-rich western provinces.
Move West, a 52-page insert in CanWest newspapers, contains ads for jobs ranging from oil patch engineer to coffee pourer, and stories about easterners who have moved west.
Atlantic Canada is the target because that's where the unemployment is, said Kim Peters, with CanWest Mediaworks.
Move West targets Atlantic Canadians.
(Jean Laroche/CBC)
MacDonald told reporters Wednesday his focus is on bringing Nova Scotians home again, but he admitted the province needs to publicize its efforts.
"Part of that is to emphasize to them what jobs are here now in information technology and other types of job opportunities," he said.
"So, we need to do an increasingly better job of making sure they're aware of those opportunities."
Heading west for jobs is nothing new for Atlantic Canadians, but many companies have held job fairs in the region this year in an attempt to fill a variety of positions in booming Alberta.
In fact, Calgary officials estimate 100 people move to the city every day.
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