Satirical breakfast sandwich ban fools police, public

A satirical CBC radio program about Nova Scotia drivers being banned from eating breakfast sandwiches while driving set off a fire storm online.

This is That radio program quotes fake police officer, 'You may as well be chewing on a gun'

CBC Radio's This is That managed to pull one over on police and the Canadian public. (The Canadian Press)

What started out as a joke, went viral online as Canadians and even police were sucked in by a satirical story from CBC Radio's This is That.

As the "story" gained more and more traction online, CBC Nova Scotia's newsroom received a call from Halifax Regional Police. Police were concerned about the so-called story that quoted, what turned out to be, a fictional police officer named Bruce O'Reiley.

In the story, O'Reiley likened eating breakfast sandwiches and driving to "chewing on a gun," saying ,"Your mouth waters as you plunge the flavourful disc into your mouth and then ... BANG, you've T-boned a hearse and there's a body on the freeway."

In fact, the story was just that — a fictional tale about a fake law banning drivers from eating breakfast sandwiches while driving due to an increase in crashes. 

Once HRP realized it was a joke, they had a little bit of fun of their own. 

"True or false? Police in N.S. are holding a grudge against breakfast sandwiches," they tweeted. 

"False. We're more concerned about donuts."

HRP Chief Jean-Michel Blais told CBC Radio's Mainstreet, people posting on HRP's Facebook page were "eating [the story] up."

"It brings to light the importance of the issue and if it brings a little bit of humour, that's great. It's when, of course, people take it as gospel and ...if it's on the internet, it's got to be true," said Blais.

Blais said he's never busted anyone for eating a breakfast sandwich while driving but he said texting and driving, or driving while distracted, is a real safety concern.

"When you're out there, you have to drive. ... People think that they can multitask and opposed to being a dual-core or quad-core processor like many computers are. We're a single-core processor, so we can only do one thing at a time," he said.