A pedestrian was struck by a car in a marked crosswalk at Mic Mac Mall on Thursday, the third such collision in three days in the Halifax area.

A 55-year-old man was struck just before 11 a.m. in the parking lot of the Dartmouth mall. He was taken to hospital and is expected to recover. The car's windshield was smashed.

A 29-year-old woman received a ticket for failing to yield to a pedestrian.

There was also a close call on Nantucket Avenue by Dartmouth High School. Samantha Young was in the crosswalk when a car whizzed past her.

Young says it happens regularly.

"I make eye contact with everybody. I always watch around me," she said.

"I don't put headphones in or anything and I'm very slow when crossing the street just to make sure everyone can see me."

​The spate of crashes has people buying reflective gear from places like Aerobics First on Qunipool Road.

Dean Cheverie, a co-owner at the store, said visibility is key on grey, rainy days and especially at night.

"We see a lot more people coming in for reflective bands, vests, jackets. There's little lights you can clip on your jacket, your backpack, your purse, just something a driver can pick up," Cheverie said.

Steve Craig, the councillor for Lower Sackville, told Halifax Regional Municipality staff this week he wants to see an action plan for improving pedestrian safety in this year's budget.

"You need to get to the root cause of some of these things and it could be, quite simply, that there is one major yet-to-be-determined factor out there where we could reduce accidents by 20 per cent, 30 per cent," he said.

"The point is if we don't look at it then it's good luck, if anything, if something changes — not good management."