Nova Scotia's opposition parties are berating the Darrell Dexter government for spending close to $680,000 dollars on the JobsHere ad campaign in 2012.

The province spent $230,000 creating the ads and buying radio and television airtime to get the message out.

Adding print ads, creating a website and airing a second commercial through the spring and summer cost $250,000 more.

Then the governing NDP spent close to $200,000 this fall on a third campaign.

All told, JobsHere cost taxpayers close to $680,000 last year.

"I think the first time they ran them there might have been an argument that there might have been some use at that point in time, but to continue to be running the same message over a full year?" asked Liberal MLA Michel Samson.

"Nova Scotians no longer find these ads informative. They find them insulting knowing that it's their hard-earned tax dollars that are paying for what is nothing more than government propaganda."

'Nothing more than government propaganda' —Michel Samson

Progressive-Conservative MLA Eddie Orrell echoed Sampson's sentiments.

"That's 600-and-some-thousand dollars that hasn't gone to create any jobs and it hasn't the people that I represent in rural Nova Scotia," he said,

Samson said the money would have been better used for health or education rather than making the advertisements.

Deputy premier Frank Corbett said the campaign is providing Nova Scotians with valuable information.

"We are out there telling them now about employment opportunities and making it public. That's what we do through Communications Nova Scotia."

The governing New Democratic Party said they are spending much less on government ads than the conservatives they replaced.