Trailer Park Boys' Mr. Lahey answers federal election questions

The irreverent trailer park superintendent, played by actor John Dunsworth, is offering 60 different responses on everything from aboriginal issues, to healthcare and legalizing marijuana.

Interactive site aimed at increasing voter turnout offers 60 personalized answers

The well-known Trailer Park Boys character Jim Lahey is encouraging people to vote in the federal election with personalized video messages, delivered between gulps of beer. 

The website Mr Lahey Votes offers users the chance to ask the grumpy trailer park superintendent for his thoughts on election issues. 

But a warning: the promotional video — perhaps not surprisingly — contains adult language. 

Lahey, played by Halifax actor John Dunsworth, immediately offers a personalized reply in a video message.

There are 60 different responses on everything from aboriginal issues to health care and legalizing marijuana.

Personalized answers

Responses can be shared on Facebook or Twitter.

 "You have to vote on October 19 and make this country great," Dunsworth says in one of the videos. 

​Two Halifax companies, Nickel Media and Toy Dinosaur, are behind the interactive site, which launched Friday.

Jeff Middleton, the creative director at Nickel Media, said Dunsworth's character has "a lot of equity in a certain target audience."

"And what we used was his influence to help us to get the idea out there that everybody's got an opinion, so vote to have yours," he said. 

Everyone involved donated their time and talent to the project, which came together in just two days.

Engaging voters

"We actually had to be really creative because we didn't have any capital," said Rebekah Higgs, the creative producer at Toy Dinosaur. 

Higgs said the sound and editing equipment, plus the space where the videos were shot, were all donated.

"This is a way to engage with students and younger people and people that are maybe a little bit more apathetic," Higgs said.

"And see what Mr. Lahey thinks and encourage them to have their thoughts on the process." 

Higgs and Middleton hope to increase voter turnout across the country, which was 61 per cent in the May 2011 federal election.

"My goal is to have the highest Canadian voter turnout ever in our history," Middleton said.  

The deadline to register online to vote is Tuesday, Oct. 13. 

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.