Halifax police have not been able to find a woman reported missing a month ago and they’re asking for the public's help to solve case.

Reita Louise Jordan, 34, has not been seen or heard from since March 19 and friends say it is out of character for her not to contact them.

Halifax RCMP Cpl. Scott MacRae said what began as a missing persons case is now being investigated by the major crimes unit.

"When you not getting information, or contact, or a record of a person — that is definitely a concern for the police," he said.

Rene Ross, who heads a support group for sex workers, distributed a photo of Jordan provided by the missing woman’s family.

Confidentiality prevents Ross from saying whether she knows Jordan but she did say police need to develop a more consistent ways to deal with people who disappear.

"Like someone that goes missing, their release goes out in two days and its all over the media. More recently where somebody is reported missing to the police, the release doesn't go out for seven days," she said.

In Jordan’s case, the RCMP in Tantallon weren't notified until two weeks after she disappeared. It was then another week before police notified the public.

Jordan is described as 5 feet 6 inches tall, 123 pounds. She has dark, medium length hair. Police said she often wears hoop earrings.

Jordan also has several tattoos: a heart on her left bicep, a heart on her left chest and a tribal tattoo on her ankle.

Anyone who may have seen Jordan is asked to contact the RCMP.

Jordan’s family and friends have so far turned down the CBC’s requests for interviews.