Mike Savage raised a new flag over the Halifax Regional Municipality Friday.

The mayor brought down the old HRM logo, which featured a lighthouse in place of the "i," and raised the new image. The new flag is part of the "Be Bold" slogan.

When the imagery was approved by council in April, Savage explained what it represented. 

“The goal of this branding project was to articulate a single rallying cry that will help us put our best foot forward and show the world what a great place our region is to live, work, visit and invest,” Savage said.

“We now have a brand that is both current and aspirational, and I’m excited for Halifax to share its new face with the world.”

HRM's official flag, featuring a kingfisher bird and two sailing ships, will continue to be used in some circumstances.