The former Morse's Tea Building on Hollis Street in Halifax may soon be rebranded as the Jerusalem Warehouse.
Starfish Properties, which owns the building, sparked a backlash in 2012 when it painted over the iconic Morse's Tea sign on the top of the registered heritage property.
The owners want to rename the building the Jerusalem Warehouse, which was what the property was known as in the mid-1800s. They think that will make it easier to attract tenants.
In a new report, Halifax Regional Municipality staff recommend city council agree to the change. The issue will be discussed at a heritage committee meeting next week.
If council rejects the plan, Starfish would need to wait three years before it could go ahead without approval.