A national organization called The Give Agency is providing free branding expertise, marketing and communications advice to five Nova Scotia non-profit groups this week.
The agency, which bills itself as Canada's first "pop-up agency," is made up of advertising, marketing and creative experts from different parts of Canada.
Founder Brian Hickling of Toronto and co-founder Mike Maloney of Halifax have these top five tips to offer cash-strapped charities and non-profits in Nova Scotia.
1. Use your own creativity
We are all creative and have a lot of ideas. Roll up your sleeves and embrace them to make your non-profit stronger.
2. Embrace millennials and the digital age
Social media story telling and online content storytelling is perfect for non-profit organizations and very accessible. But because many non-profits are pressed for time and resources, it can be an overlooked area for getting the message out. Embrace digital.
3. Know what your brand is
Sometimes organizations try to do too many things for too many people. Narrow the focus, be succinct and do what you do really well and be known for that specialty.
4. Evaluate your progress, set goals
Realize where your organization is now and where you want to be. Sometimes take a step back and take a hard look at what it is you are trying to do. You have to distill the idea of your non-profit down to its core and concentrate on that goal and message.
5. Build a bigger community
It's not just about how many friends you have on your non-profit's Facebook page. But how many in the community care about your organization and the work you do and are willing to volunteer and help the goals of your organization. Connect with them and build that relationship.