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Financing Nova Scotian athletes' Olympic goals

There are plenty of examples of micro-financing from funding new businesses to producing new CDs. Now a Nova Scotia business has launched a site where you can micro-finance an athlete and their Olympic dreams.
A Nova Scotia business has launched a site where people can loan money to athletes. 2:16

There are plenty of examples of microfinancing from loaning money to new businesses, restaurants or producing new CDs.

Now a Nova Scotia business has launched a site where people can provide loans to an athlete to finance their Olympic dreams.

The CBC's Colleen Jones has the story.