From soup to sweatshirts, Nova Scotia entrepreneurs hope an appearance on Dragon's Den, a popular CBC television show, will boost their product lines.
Around 30 hopefuls braved Saturday's winter storm to audition for the show, said Audrey Millie of the Centre for Entrepreneurship, Education and Development, which handles the auditions.
Halifax entrepreneurs have had luck in the past. Hope Blooms, a north end charity for youth, won $40,000 from Dragon's Den in 2013 for their salad dressing and gardening business.
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'Donairs without the regret'
Roz Wilson-Oliver and her business partner Jenn Service run Souper Duper Soup, a soup delivery service in Halifax. They have around 70 soups that cycle through their lunchtime menu, the star being donair soup.
They want to expand their business, and are hoping for a cash infusion from the Dragons' Den.
They're looking for $100,000 for 20 per cent of the business to expand production facilities and meet demand for the product.
The company's aim is to market their soups across Canada, Service said.
"Our donair soup is donairs without the regret," she said.
"Donair soup is what got us known — but wait until you taste our butter chicken."
Anti-violence activist applies
Quentrel Provo showed up at the audition with samples of his Stop the Violence brand of clothing, developed after his cousin was murdered in Halifax in 2012.
"In 2012, I started speaking and having marches and other events," he said, eventually putting his message on clothing such as t-shirts, hoodies and sweatpants.
He's sold $15,000 worth of his line by word of mouth and hopes to raise $50,000 for 20 per cent of his business through Dragon's Den.
'Not just a brand'
"I want to take this brand to the next level, spread it across Canada. It's the first of its kind in Canada," Provo said.
"It's a message, it's a great cause — it's not just a brand. It's a stand against violence.
Those who auditioned are expected to find out next week if they've been successful, with taping beginning in April.