Helicopters have been called in to help search the Crystal Crescent Beach area for a Halifax man reported missing Wednesday morning.

Searchers are looking for Wallace Brannen, 62, who was last heard from around 11 a.m. He was reported missing shortly after at 11:15 a.m.

His car was found at the beach parking lot.

Ground searchers have also begun searching the nearby bush areas. 

Police have blocked the road leading into Crystal Crescent Beach. Police say foul play is not suspected, but they are concerned for Brannen's well-being.

Wallace Brennen

Wallace Brannen, 62, was last heard from around 11 a.m. Wednesday (Halifax Regional Police)

Wallace is a white man, about five foot seven inches and 170 pounds. He has short grey hair and a grey beard.

He was last seen wearing glasses, a beige three-quarter length bomber-style jacket, button-up shirt, blue jeans, black leather dress shoes and a black rimless baseball hat.