#CoverTheAthlete video targets sexist questions put to female athletes

Campaign highlights how sports media covers female athletes differently than their male counterparts.

Sidney Crosby's stunned look used to make a point about how female athletes are covered

A new campaign is using a shocked look from NHL star Sidney Crosby to make a point about how female athletes are covered in the media.

A Youtube video from the #CoverTheAthlete campaign splices together reaction shots from male athletes with questions that female athletes have actually been asked by interviewers.

The video kicks off with a clip showing Crosby answering media questions. A voiceover asks: "You're getting a lot of fans here, a lot of them are female and they want to know: If you could date anyone in the world, who would you date?"

Sidney Crosby's shocked expression says it all. It's a question Crosby has never actually been asked, but it was put to Canadian tennis star Genie Bouchard by a sports commentator for Australia's Channel 7.

"Male sports coverage would never sound like this. How come female coverage does?" the video asks.

The makers of the video adapted questions asked of female athletes to fit existing news clips of male athletes like Crosby, "in order to show how ridiculous it is that female athletes are asked these questions."

"Can you give us a twirl and tell us about your outfit?" an Australian interviewer asks Bouchard after a match.

The campaign highlights the way sports media discusses women's clothes, appearance and sex appeal and is urging sports media to #CoverTheAthlete.

Watch the whole video below:


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.