The issue of bullying has been thrust back into the headlines after 15-year-old Amanda Todd killed herself Wednesday after posting a YouTube video about being taunted, threatened and beaten.

The co-founder of Pink Shirt Day says just talking about bullying won't fix the problem.

Travis Price started the movement five years ago after witnessing a Grade 9 student being bullied for wearing a pink shirt at Central Kings Rural High School in the small community of Cambridge, N.S.

He said there needs to be a national bullying strategy.

Click on the video to hear Price.