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Anti-bullying movement co-founder on Canada's 'tragedy'

The co-founder of Pink Shirt Day says just talking about bullying won't fix the problem.

Travis Price calls for national anti-bullying day

Travis Price tells CBC News how national anti-bullying programs could help students 2:23

The issue of bullying has been thrust back into the headlines after 15-year-old Amanda Todd killed herself Wednesday after posting a YouTube video about being taunted, threatened and beaten.

The co-founder of Pink Shirt Day says just talking about bullying won't fix the problem.

Travis Price started the movement five years ago after witnessing a Grade 9 student being bullied for wearing a pink shirt at Central Kings Rural High School in the small community of Cambridge, N.S.

He said there needs to be a national bullying strategy.

Click on the video to hear Price.