A former Nova Scotia high school student who started a pink T-shirt campaign to combat bullying has launched a website to promote his cause.

Six years ago, Travis Price urged students at his school to wear pink T-shirts in defiance of bullies who had harassed a younger boy the day before for wearing pink.

The program has spread to many schools in the province, and Price says he wants the concept to find wider acceptance.

The site includes connections to anti-bullying programs designed for young people and parents by the Canadian Red Cross.

Paul Kells, the founder of Up-standers, a network of people committed to respectful workplaces and schools, says in a news release he's convinced the program will become as pervasive as anti-smoking campaigns.

The website is found at www.pinkday.ca.